I feel everyone gets confused with the difference between Demi-Permanent Hair Color & Permanent color....in today's marketplace.
I could tell you technically what:
We kind of throw 'Temporary Hair Color' out, because that is just spray in hair color that comes out completely with shampoo, no one really uses that, except on movie sets.
They have done Test studies on the public's perception of what they think....." Demi-Permanent hair color" is. . . opposed to Permanent Hair color. Something like 85% of you would prefer to color your hair with Demi-Permanent hair color OVER Permanent Hair Color.
I want to show you something to teach you what marketing by these companies do to your shopping habits.

Semi - Permanent Hair color is the only one that does NOT use developer.
Therefore Semi-Permanent Hair Color is the one and only type of hair color that does NOT leave a line of demarcation.
If you don't use developer, you do not create a line of demarcation . . . which is that line where the virgin hair color and the NEW hair color 'meet'. Got that? That's important to understand to keep going.
Once you begin mixing developer with the Hair Color, it alters the virgin hair & that line of demarcation --even if you only use 3Volume. even if its only 1 Volume ! If you don't use developer, which is that little bottle of white liquid, there will be no permanent line of demarcation.
What developer does (even 3 Volume) when applied to the hair is open the cuticle in order for the new color molecules to go in and change the present ones to the new color - then during the processing it then makes the cuticle close and lock the new color in the hair...so that is what makes the action of the hair color change and stay vibrant. Using ZERO developer only colors the outside of the strands, the color never gets inside, therefore never releasing any of your natural tint.....and therefore not creating any line of demarcation.
So many of you say to me you want to begin with Demi-Permanent Hair Color......and then you will move up to permanent. The way things have gotten all out-of-whack is - - as long as you are mixing developer with hair color of ANY Volume, that.... makes..... it...... "permanent hair color" because it makes that line of demarcation. Even though these companies print "demi-permanent" on the box, it simply is not true.
I think many of you believe that Demi- Permanent Hair color (once you apply it) will temporarily change your hair color to that swatch of hair Color that you chose and then after a few weeks your hair will go back to your own virgin hair color.
That is not at ALL, what will happen, I'm sorry to say.
Once hair color that has been mixed with developer has been applied to your virgin or non-virgin hair it will be altered FOREVER !
I just want you all to learn the correct and honest way that both professional and non-professional Hair Color works. I think you are owed that, so at least I hope my explanation makes sense. If not please ask questions and I will answer.
Here are our Developers
Killer Chemist
I could tell you technically what:
- Temporary,
- Semi Permanent,
- Demi &
- Permanent Hair Color is...
We kind of throw 'Temporary Hair Color' out, because that is just spray in hair color that comes out completely with shampoo, no one really uses that, except on movie sets.
They have done Test studies on the public's perception of what they think....." Demi-Permanent hair color" is. . . opposed to Permanent Hair color. Something like 85% of you would prefer to color your hair with Demi-Permanent hair color OVER Permanent Hair Color.
I want to show you something to teach you what marketing by these companies do to your shopping habits.
Semi - Permanent Hair color is the only one that does NOT use developer.
Therefore Semi-Permanent Hair Color is the one and only type of hair color that does NOT leave a line of demarcation.
If you don't use developer, you do not create a line of demarcation . . . which is that line where the virgin hair color and the NEW hair color 'meet'. Got that? That's important to understand to keep going.
Once you begin mixing developer with the Hair Color, it alters the virgin hair & that line of demarcation --even if you only use 3Volume. even if its only 1 Volume ! If you don't use developer, which is that little bottle of white liquid, there will be no permanent line of demarcation.
What developer does (even 3 Volume) when applied to the hair is open the cuticle in order for the new color molecules to go in and change the present ones to the new color - then during the processing it then makes the cuticle close and lock the new color in the hair...so that is what makes the action of the hair color change and stay vibrant. Using ZERO developer only colors the outside of the strands, the color never gets inside, therefore never releasing any of your natural tint.....and therefore not creating any line of demarcation.
I think many of you believe that Demi- Permanent Hair color (once you apply it) will temporarily change your hair color to that swatch of hair Color that you chose and then after a few weeks your hair will go back to your own virgin hair color.
That is not at ALL, what will happen, I'm sorry to say.
Once hair color that has been mixed with developer has been applied to your virgin or non-virgin hair it will be altered FOREVER !
I just want you all to learn the correct and honest way that both professional and non-professional Hair Color works. I think you are owed that, so at least I hope my explanation makes sense. If not please ask questions and I will answer.
Here are our Developers
Killer Chemist
