Double Process Blonding and What it Is.

Double Process Blonding is a very popular topic in our Group lately, so I thought one more Post would be helpful to them in coming up with their game plan for their new formula. Level 12 color or High-lift Blonde is made by every company and they are sold as colors that lift 5 levels....which is an outright and complete lie. I challenge all companies to tell me which line they feel does that...

Most Misunderstood Fact About Hair Color

Some readers continue to not understand an important concept in hair color and don't fret, I remember to this day how long it took me to have the light bulb turn on and for me to completely understand it as well. I expect to never be finished writing about this subject - E-I-T-H-E-R .... as the more ways you present an idea the higher likely hood you have of people understanding your point. There...

Wella Introduces the Very First Demi-Permanent Pastel Hair Color - Instamatics Are Here and are Gorgeous

To keep up on what is coming up and what is new and cool, I watch the European markets for what is coming down the pipeline as far hair and hair color. I have been creating pastels from hair color my entire career but to finally have the actual product here, I am just thrilled to no end. I know this won't be a lot of yours "thing" .....BUT, think of this.. . . . Do you have some Blonde pieces, chunks,...

New Color Spring 2015

They are showing this photo on the Wella professional page as the newest color for Spring...... you li...

Brunette to Platinum + PASTELS - Photo Journal DEMO

 I purchased a mannequin a few months back, because I wanted to show you how everyone can achieve blond hair WITHOUT a trace of brass or BLORANGE and the hair remains on the head and is healthy - beautiful and shiny. There simply is no reason for any magic potion to add to hair color, IF.............IT....................IS..................FORMULATED..................AND ..............APPLIED................CORRECTLY!...