They want to use the lowest level with the lowest Volume of developer. But in my opinion, you are all looking at the job from the wrong direction.
I think that must stem from poor information somewhere along the line that an non-informed Stylist told them or I don't know how they come with that theory. Maybe from poor results from a blonding experience..BUT, when I go to formulate for a blond in the chair I look for the highest lifting, safest most conditioning product there is. The goal to me is to lift light enough to not have to deal with Toners, but when you want to play with Toners you still can. THAT SHOULD BE EVERY HAIR STYLISTS and CRIB COLORISTS' mind as you go to formulate for a blond.
Picture this, you get stuck on the Level 12 - high-lift color and use it. It did not lift as light as you wanted....your hair makes a mild to the eye but radical to the person CHANGE as you grow older you get darker and you begin to become gray, 2 very annoying features to hair. BUT.......inevitable, just the same ! Now that the color has not lifted lighter, its driving you crazy, and at some point you will have to used Bleach OVER it, because at that point, there is no other way to lighten it. You can choose to go dark but very few Blonde's will choose this until they get older. So now, you have put bleach on top of highlift, because the rule is....color cannot "lift' Color....you cannot put another Level 12 on top of the present Level 12, it will do NOTHING! So this then becomes an endless circle.... can't tell you the amount of people who will continue to try this over and over.
Strand Test Strand Test if nothing else.
Recently a young woman presented me with a common problem. She did not use the developer in the proper ratio, and therefore did not have enough lift to turn it a nice color. Remember, all High-lifts in + - every brand across the board are double 40 Volume. Highlifts are every color over a level 10, so EVEN Level 11 is considered a highlift and is also double 40. All brands......... worldwide.
So that is where you went wrong. But I don't truly care if you use our color ,but you will have a much better chance of success if you do.it would be better so we
SHE switched to bleach.... so if she switched to bleach why would you go back to her, I'm missing something here
I truly don't care what you use
I don't like to argue about hair color.......with anyone
How many times have I said," if you use the right tool for the job - your hair will not be dry or destroyed ".
Do you know that Gwens hair (we both use to trade-off doing her touch-ups) is the most luxurious -healthy- shiny hair on planet earth.
What do you think you gain by using a highlift over cream lightener?
Level 13 is platinum/Gwen hair .
If you want ZERO brass in it without the use of a toner (which, as a colorist I know every girl wants who shows me photos of a platinum or even a sandy head of hair who's DURP isn't going to help, you are at Level 13 - platinum. If you got there with bleach OR with a high-lift it does the exact same thing to the hair. It "LIFTS" out the color in the strands by the combo of 40Volume developer + the ammonia or MEA in the hair color.
- Hair Colorist does a poor job of coming up with the correct formula OR
- the color they are using is a lousy brand
I think it is a great product for those who are in between bleach and high lift blonde.