supposed husband in a Voice-over roll speaking about her beauty "remaining the same" over the years (with supposedly this boxed hair color being the reason for her still youthful beauty - I GUESS!!). He is explaining how his life has changed so much......" 4 moves, 3 kids & 2 jobs"......but she has always remained the same. As if, his wife's hair, never got gray because she uses this ridiculous Box of Hair Color. First of all, I want everyone to know, that this is NOT HIS WIFE. TV commercials are cast, just like movies or TV shows are (see below). They look long and hard for the 2-3-4, etc.. people (the child is an actor too) that are cast in a national commercial like that .... and why? ..... because a helluva lot of money is as stake. P & G has to pay these actors every single time this commercial plays, it is a "national ranked commercial", which means that from 1 or 2 days work these actors put in to shoot the commercial, they could bring in a high 6 figure income! A TV commercial in hair color is never an honest endeavor, I hope everyone realizes that.....but this one stuck out more than most to me so I felt I must at least explain ...'why', for those that are new to Killerstrands.
So this boxed Hair Color's main point was that this $8.00 Box-O-Crap could give your hair both
highlights and lowlights similar to this 'woman's hair' when she was younger (is the premise). Which is scientifically and chemically impossible to do. So, the fact that they boldly advertise this box to be able to pull off a Coloring trick that takes a highly skilled Colorist to accomplish, when false advertising is illegal in this country, infuriates me. The next time you are confused by what politicians in Washington are getting paid off for ... remember this to relate it to your life.
I'm sure many of you at one time or another may have had foils in your hair, or if not, may have seen them in someones hair, right? There is a very specific reason we use foils, which is to apply different colors inside those foils, so the result is....a multitude of colors giving a more authentic and youthful appearance when finished. Before foils there was a weird apparatus called a cap and hook...where they would yank small bits of hair thru to also impart color differences, which hurt peoples head too much so, foils were developed. No one has developed any further technique's because foils are as close to painting on individual colors as we have found. But, here is where the art gets tricky........you know how there are rules for coloring the hair? Well, all of those rules pertain to individual foil work as well. Which means you cannot just apply any color on top of another hair color or it won't work. All of the hair color rules that pertain to the Killer 14 questions still need to be applied to the foils in order for the colors to end up the same. You still need to have a lighter hair color underneath if you plan on applying a lighter color on top, and so on. The Art of Hair Color and looking natural is no small feat.
So, it is insulting to my career and to the art of hair color, that this commercial gives false hopes to women who don't have access to possibly foils and foilwork. If you are going to advertise quit giving false hope when you know for a fact that it is not chemically possible to give both highlight and lowlights when you apply one color. I mean listen to how ridiculous the sentence evens sounds.
Come on P & G, GET WITH IT.
(Full disclosure: I want to say that I support P & G in one facet of hair coloring, as I support Wella : Color Touch and Koleston Perfect Professional Hair Color, which they bought from a Private owner about 2 years back, I tried a couple other brands and none were as good as Wella, so I returned.)
About This Commercial
|Description||This commercial shows a man talking about his wife Kate. He says that although he has aged, his wife still looks more beautiful than ever. In one step, with color blend technology, ________ is proven to give more blends of tones versus untreated hair.|
|Advertiser||Facebook Twitter YouTube (Airing Rank: 248)|
|Agency||Grey Global Group Inc.|
|Tagline||“The Color Experts”|
People, Places & Things
|Actors||Alex Kendall (Model) – Plays Husband|
|Music||Know the song?|