- it smells terrible
- my cousins hair looks terrible & she used it
- it burns hair off
- how could anything with the word "bleach" be good on hair
- my sister used it and all her hair fell off - -
- and every single thing in between
HIGH-LIFT Blond Hair Color
Some claiming they used double 40 Volume as a big grand answer to more incredible lift (which truly has nothing to do with the "lift"). This was probably about 16-17 years ago, just before I got into the biz, because it was brand new when I started - although its very hard to find info on the technical beginnings of this branch of hair color. As a beginning Colorist I didn't get the picture back then, not like I get it all now. As a well-rounded Colorist, now I feel I can sum up what it is and how effective it is or isn't. After 10,000 heads you get a feel for it.
Hope This helps.