I’m Furious w/ Gwen Stefani – James Blonde Series #5
Lately, Gwen Stefani has had commercials running swearing she lightens her
hair at home with some fricken’ L’Oreal box-o-crap. There are very distinct
‘laws’ against that type of advertising in our country and the Hair business is
not immune from them, I wish someone had the (b)alls to fight the ‘false
advertising’ aspect. I know – that is not what she uses. She wears a wig in the
commercial, and the one and only reason I care is because I want “YOU” the
consumer and hair aficionado not to follow in her footsteps. If you do you will
NOT end up with her hair color, I promise you. When I began this Blog 5 years
ago, I had a completely different take on the whole idea of commercials – I know
they are illusions – I worked on dozens of them, my daughter works on hundreds
of them. But for me… 5 years later and thousands of tearful emails from you –
I’ve learned my lesson to guide you more than let you think the advertisements
are authentic.
Lets say we took 20 people – all 20 of them wanting Gwen’s gorgeous hair
color – 19 of them will have horrific results – that 1 that is left began as
a VIRGIN Level 8/9 to begin with, had NO prior color on her hair and I promise
you she had the luck-of-the-Gods at her back. There is a science to the art of
lightening hair, it is not guesswork, I promise every single one of you.
Normally, I would not bring the false advertising to YOU, which only gives it
MORE publicity….but she herself … busted her own deception to you the
unsuspecting public. Play both . . . see if you can see what I am referring
to. But, PLEASE – PLEASE do not run out and purchase this product because it is
on my Blog – it is here to show what NOT TO
DO.
In the 2nd Video, is the final commercial. It’s a wig. I’ve done commercials
like this, I’ve used wigs. We all do it. I am guilty as well. I never knew what
damage it was doing, until I jumped the fence, and came to the side of the
consumer. I am happier here. It’s a wig. I am certain the way around the lie
is:she would claim she uses the color on “her wigs”…. like so many rock stars
she has an entire room devoted to her wigs/hairpieces. How do you feel about
that ? ?
Remember, when someone is worth millions, the very last thing they will do is
send their assistant to CVS / Target to buy a box of hair color. IT JUST NEVER
HAPPENS. Please don’t fall for it. I hope to explain this week all about going
Platinum – and why this could not be the case: Gwen Stefani ‘leads’ you to
believe..
Many people think the Art of hair color is guesswork…I’m here to tell you: it
is not. What do you think happens if a ‘virgin’ redhead, a medium blond, a light
blond, a brunette, dark brown and the most common color in the world: Black
haired person runs into Wal-Mart and purchases the same Platinum box hair
color? Each person will have a different result…and as I said only 1 will be
OK. The rest will come to this web site or the local Hair Colorist in tears
looking for help in covering up the disaster. Terrible…..don’t you think?
The Science of going Blond
I know that we all wish the rules for hair coloring were : just apply and
“POOF” it was the exact color you desired….but unfortunately they are not. There
are a set of rules to go from point A to Point B….so choose the set that apply
to YOU & never lose them.
Platinum Hair
If you have previous hair color on your hair …….you must follow 1 set of
rules.
If you have previous hair color on your hair and the color is a Level 8 or
lower ……. you will follow another set.
If you have previous hair color on your hair and it is a Level 8 or higher –
you would follow yet another set of rules.
There are 4 classifications of lighteners:
- Powder Lightener
- Cream Lightener
- Oil-Bleach Kit Lightener
- Hair Color (Tint)
All 4 are useful for specific techniques..so one cannot say one is better
than the other…that is not how it works.
Powder Lighteners are used primarily for
‘off-the-scalp’ applications – I would say right now in todays Salons across the
country – is the number 1 lightener in use. It never was for me, because I spent
a lifetime of trying to talk people down from the whole “highlighting”
look….there are many other techniques to use besides that one. Powder lighteners
are the quickest of all lighteners – which is why Stylists like it. The more
people getting foils in one day the better. http://killerstrands.myshopify.com/products/framesi-decolor-bleaching-powder
High-lift Colors or Level 8–9-10-11 & 12 :
in a professional line of color are more for a subtle blonding effect. Remember,
these are used to lighten and are gorgeous but their effectiveness really only
works on hair that is virgin (no color). Many times that is why they cannot
being used. If you have virgin hair, I always encourage these first.
Killer
Chemist
